"To eventually replace the reliance on for evaluating ad effectiveness, we’ve started working on an architecture for private ad conversions that can be externally validated as non-profiling," he says.ĭDG is by no means alone here. In the blog post Weinberg writes that "eventually" it wants to be able to replace the current process for ad conversions checks by migrating to a new architecture for assessing ad effectiveness privately. For anyone who wants to avoid this, it's possible to disable ads in DuckDuckGo search settings.ĭDG says it wants to go further to protect user privacy around ad conversion tracking - but admits this won't happen any time soon.
"Currently, if an advertiser wants to detect conversions for their own ads that are shown on DuckDuckGo, 3rd-Party Tracker Loading Protection will not block requests from loading on the advertiser’s website following DuckDuckGo ad clicks, but these requests are blocked in all other contexts. To see this within Microsoft Advertising, they use Microsoft scripts from the domain," explains Weinberg in the blog post. "To evaluate whether an ad on DuckDuckGo is effective, advertisers want to know if their ad clicks turn into purchases (conversions). to determine whether an ad click actually led to a purchase). It also sent us the following list of domains where it said it will be blocking Microsoft tracking requests:Īĭespite this expansion of DDG's ability to block Microsoft tracking requests, there are still instances where Microsoft ad scripts are not blocked by DDG's tools by default - related to processes used by advertisers to track conversions (i.e. In a transparency-focused steps being announced today, DDG said it's publishing its tracker protection list - available here on GitHub - although the company told us the information was available before but suggested it's easier to find now. We have been partnering with DuckDuckGo to understand the implications of this policy and we are pleased to have arrived at a solution that addresses those concerns. Microsoft has policies in place to ensure that we balance the needs of our publishers with the needs of our advertisers to accurately track conversions on our network. When we put the same question to the tech giant a spokeswoman told us: The carve-out for DDG's search supplier was picked up in May via an independent audit conducted by privacy researcher, Zach Edwards.Īt the time DDG 'fessed up to anomaly but said it essentially had no choice to accept Microsoft's terms, although it also said it wasn't happy about the restriction and hoped to be able to remove it in the future.Īsked whether the publicity generated by the controversy helped persuade the tech giant to relax the restriction on its ability to block Microsoft ad scripts on non-Microsoft sites, DDG referred us back to Microsoft.
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Since we were already restricting Microsoft tracking through our other web tracking protections, like blocking Microsoft’s third-party cookies in our browsers, this update means we’re now doing much more to block trackers than most other browsers.Īsked if DDG will be publishing its new contract with Microsoft, or whether it's still bound by an NDA, Weinberg said: "Nothing else has changed and we don't have other information to share on this." "Websites insert these scripts for their own purposes, and so they never sent any information to DuckDuckGo. "Microsoft scripts were never embedded in our search engine or apps, which do not track you," he adds.
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